Here are some very good sales which started on the 28th December.
Daks

Daks Storefront
We have to start with one of my personal favourites, Daks in Old Bond Street. Daks continue to produce upscale menswear that draws on classic British traditions. However their menswear has modern flair and a crisp, nicely detailed edge to it. At the moment , no one is doing the young Englishman style as originally as Daks. Discreet and edgy? I think they are carrying it off.
Picks of this sale have to be the dress shirts, especially the slightly more formal ones. Autumn colours, with fine geometric prints, like Liberty prints for the grown-up. Also, like many upscale labels, Daks is fielding a heavy knitwear collection this year, including pieceas like ribbed cable-stitch sweaters with an overstitched pattern.
I liked this suit, which steals more than a touch from Tom Ford. This is a Prince of Wales check with a pale blue in-line under-pattern. Good to see doubled-breasted suits back in the market.

A good sale, up to 50% off.
Daks
10 Old Bond Street, London, W1S 4PL
+44 (0)20 7409 4000
DKNY
Always some interesting casual wear here. As yet there is not a lot in this sale, mainly some interesting shirts and knitwear.
DKNY London Menswear,
27 Old Bond Street, London, W1S 4QE
+44 (0) 20 7647 9166
Joseph

Joseph sale, Old Bond Street
Joseph has some real bargains. Particularly the long topcoats, as seen in the picture below. This one is of marbled leather with a white shearing collar. There are others, in different styles, including some beautiful smooth leather topcoats with unfinished seams. These topcoats are so stylish, gallic cool, sexy style. Also good in this sale are the Joseph jeans. Sale prices are between 30 and 40% off. I always find that the larger sizes sell out quickly in the Joseph sale so if you are a big guy I would hit this one first.
Joseph
Old Bond Street, London, W1S 4PZ
Telephone 020 7629 3713
Ralph Lauren
Always a really good sale. I particularly liked the fact that RL casualwear, especially their really soft knitwear, is on sale at 30% off. Lots of winter gear, scarves, hats, etc are on sale at 40% off. Go for the casualwwear.

Ralph Lauren knitwear
One of those sales that has not yet hit its peak, there will be further discounts I am sure. Also, interestingly, they are discounting some of their very expensive style and photography books.
Ralph Lauren
1 New Bond Street, London, W1S 3RL
+44 (0)20 7535 4600
Churchs Shoes

Church Store, Old Bond Street, London
Church’s was a bit of a scrum. Like many other upscale menswear shops, Churches was full of Indian and Chinese buyers, buying quality at good prices. Sale discounts only on selected items only here but discounting of around 25-30%. Some very nice black and chestnut-brown monkstraps in this sale.
Church Shoes
133 NEW BOND STREET, MAYFAIR – LONDON W1S 2TE
TEL +44 207 493 1474
Grosvenor Shirts

Grosvenor, ready-to-wear and made-to-measure shirts
Sale prices for Grosvenor’s quality English shirts are excellent, with some ready-to-wear shirts at 50% off (some shirts were selling at under £50.00). Grovenor also has one of the best made-to-measure shirt services in London, with prices starting at around £100.00. The sale discount on made-to-measure is 25%. One to visit early, Grosvenor sales are always well-attended by discerning men looking for a bargain and good shirts go fast.
Grosvenor Shirts
4 Grosvenor Street, Mayfair, London, W1K 4PX
+44 (0)20 7629 2782
Hugo Boss

Boss Jacket
The Boss sale has started. However I did not have time to visit this one, so was not able to review their sale stock. However I did see this rather fine quilted jacket (Daks are doing something similar, in a check wool worsted) with a (fake) fur collar.
Hugo Boss
112 New Bond Street, London, W1S 1DT
+44 (0)20 7499 5605
Fenwicks
I have written before about the surpisingly good menswear section at Fenwicks of Bond Street. Menswear is tucked away on the lower ground floor (basement) of this department store, so it is not immediately apparent that they have menswear. However, there are some interest brands, and in this sale, some deep discounts. They have the current John Smedley knitwear range at 30%, including a couple of pieces which have sold out elsewhere. The John Smedley flagship store has not yet started a sale and the John Smedley sale in Slefridges tell me that they are not going to have one, so this may be one to plunder.

Menswear Display, Fenwick, New Bond Street, London
Fenwicks have even larger discounts (50%) on young brands, including Theory, Filippa K and Surface-to-Air. Defintely worth a visit. Staff are helpful here.
Fenwicks
63 New Bond Street, London, W1S 1RJ
+44 (0)20 7629 9161
Aspinall
Upscale accessories store Aspinall are having a sale (up to 50%) in their flagship store, just off Bond Street. Picks here have to be the fine hipflasks, cufflinks and leatherware.

Aspinall, Brook Street, just off New Bond Street, London
Aspinall
25 Brook Street, London, W1K 4HB
+44 (0) 20 7493 9509
Crombie
English classics from this traditional menswear company. Their new(ish) flagship store in Conduit Street is very fine, stylish in an old-school way and their staff really know their stuff.

Crombie store, Conduit Street, off Bond Street, London
Picks here have to be their classic Crombie wool overcoats, reduced to £495.oo and their superb crewneck cablestitch sweaters, reduced to £85.00 If you buy nothing else, go for the sweaters, they are of magnificent quality and beautifully made.
Crombie,
48 Conduit Street, London, W1S 2YR
+44 (0)20 7434 2886
R M Williams
Australian outdoor casualwear of very high quality. There is a limited amount in the sale, maybe they will add more. Currently they have a very good deal on their moleskins (2 for 1). Also I was really surprised by the quality of their knitwear (some in sale) which is really well-tailored, in good quality yarns. I know a lot of readers eagerly await this sale and I am beginning to understand why. Sale now on.
R M Williams,
102 New Bond Street, London, W1S 1SS
+44 (0) 20 7629 6222
For Part 2, covering the Italian stores in Bond Street., go here
For Covent Garden menswear sales, go here
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