Here are a few of the menswear sales now on in London’s Soho.  Soho is interesting because a number of independent menswear stores/designers are based in Soho and they are producing some interesting casual clothes.

Sunspel 

The new Sunspel store in Old Compton Street, London

This is the new Sunspel store in London’s Old Compton Street Soho, which opened in early November 2011.  Sunspel are an English brand with a very good history.  As a brand they are known for making fine cottons, including underwear, and good knitwear.  Previously they sold their clothes through department stores and concessions but now they are selling through this their own (very nicely designed) shop. 

There are some good bargains in this store, especially a range of fine wool sweaters at around 40% discount.   

 Sunspel

40 Old Compton Street, London W1

T: 0207 7344 491

CP / Stone Island 

CP / Stone Island flaagship store, Beak Street, London

 

Aqua 

Aqua, Beak Street, London

A new store and a new brand(around 18 months old, very cult, very hip right now.  And a really good collection.   Things to buy here are their beautiful skinny jeans, (up to 50% off) designed to perfection.  However the top buy has to be their quilted black jackets.  These are a re-designed version of an English quilted jacket, but cropped off short and cut tight and slim.  Superb, stylish and sexy, in the sale.  A must-buy.

Aqua,
35 Beak Street, London, W1F 9SX
44 (0) 20 7287 1200

Liberty

Liberty, Soho, London

From the new and the cult to the very big.  The Liberty sale is always a very good one, because they sell so many cutting edge menswear brands.  I browsed this sale and there are great discounts on edgy brands such as Kris Van Asche, Dries Van Noten, DSquared, Paul Smith and others.  As you will see from the picture below there is a huge amount in the sale with some substantial discounts.

Liberty of London,
Fenton House,, 55-57 Great Marlborough Street, London, W1F 7JX
+44 (0)20 7573 9848

Nico Didonna

Nico Didonna, Soho, London

New designer with some really interesting ideas.  Each collection here is very individual, with some great original menswear ideas.  A couple of seasons ago they had a modern club take on John Wayne cowboy shirts, which were trulydifferent, clever and stylish.  This is a good sale, but the menswear collection is small, so go to this one  as a priority.

Nico Didonna,
16A D’Arblay Street, London, W1F v8EA
+44 (0) 20 728 0207