Here are some of the good sales that are now on in Covent Garden.

Fred Perry

Polo shirts, sale rail, Fred Perry, Covent Garden

Fred Perry,
14 The Piazza, London, WC2E 8HD
+44 (0)20 7836 3327

Pretty Green

Pretty Green storefront

 

I am always amazed at the ego involved in Pretty Green stores.  They are temples to Liam Gallagher, with gigantic photos of Liam wherever you look.  Having said that, his clothes are a really good take on brit-pop style, fun, inventive and well-made.  I do not know who Pretty Green’s designer is but they have done a superb job.  Very stylish for what is essentially a mass-market brand.  The picture below gives you an idea of the scale of Liam-worship in the store.

Liam worship, Pretty Green, Piazza, Covent Garden

 

Pretty Green,
57 Carnaby Street, London, W1F 9QF
+44 (0) 20 7287 3122

Ben Sherman

Good sale.  Currently on a roll with some clever shirt designs.  Also a really good range of shoes and man-bags.  The man-bags are really stylish and much cheaper than comparable ranges.  A good sale to put on your priority list.

Ben Sherman, Covent Garden London

Ben Sherman,
49 Long Acre, London, WC2E 9LN
44 (0) 20 7 8366196

Adolfo Dominguez

Adolfo Dominguez sale, Covent Garden

 

One of my favourite stores, we wrote about them here.  As always this is a great sale for classy casualwear.  Knitwear is original in its look, finely made and has a slightly aristocratic edge.  Jackets are slim, well-cut and well made.  For me the jeans, chinos and casual trousers always stand out at Dominguez and this year is no exception, the quality is really obvious.  Awesome sale and in keeping with our Dominguez tradition, here is a picture of their luxurious scarves (in the sale too).  The staff are just lovely here, a great place to shop.

Scarves, glorous scarves, at Adolfo Dominguez

Adolfo Dominguez,
15 Endell Street, London, WC2H 9BJ
+44 (0) 20 7836 5013

The Natural Shoe Store

I am finding that London shoe store sales are much less generous this year, in terms of ranges that are discounted in the sales.  The Natural Shoe Store is in this group, in that they only have a small selection of men’s shoes on sale.  However what they do have is good, including Fry boots and some very stylish suede and leather casual shoes from those cool designers at Folk. 

Natural Shoe Store, Neal Street, Covent Garden, London

Natural Shoe Store,
9-15 Neal Street, London, WC2H 9PU
+44 (0)20 7836 5254

Baracuta

These guys have seen a serious rise in their style credibility over the last couple of years.  So many stylish men seem to be wearing their classic casualwear.  This sale is a must-buy (there was a name TV actor buying when I was scoping out the sale).  As the picture says it’s a 50% sale, with savings on wonderful original Barracuta Harrington windcheaters, classic chinos and other really good stuff. 

Baracuta, Covent Garden, London

Baracuta,
9 Shorts Gardens, Seven Dials, London, WC2H 9AT
+44 (0) 20 7836 2678

Massimo Dutti

With their winter collections, Dutti seem to have been carving out a place in the Timberland outdoorwear territory.  So this sale is good for knitwear, shirts and casual trousers.  However the pick here must be the leather long-cut jackets.  Prices on these (in the sale) are excellent.

Massimo Dutti, casual jacket

Massimo Dutti,
125-126 Long Acre, London, WC2E 9PE
+44 (0)20 7395 0250

Moss Bros

Moss storefront, Covent Garden, London

Big reductions on their suit ranges, Boss, Cerruti and own brand Savoy Tailors Guild (biggest discounts are on the own brand).  Their leisurewear range is Gant, high quality preppy style and this range is in the sale too.

Moss,
27 King Street, London, WC2E 8JD
+44 (0)20 7632 9701

Nicole Farhi

Nicole Farhi storefront

 

Stylish suits, knitwear and jeans for the more mature man.  A good range, dark colours, flair and style.  Great discounts, up to 60% off.

 Nicole Farhi

11 Floral Street, London, WC2E 9HD

+44 (0) 20 7497 8713

Nigel Hall,

English classic menswear, redesigned with a twist.  Knitwear in unusual and striking colours, a Nigel Hall version of the classic pin-stripe, redesigned as a cool clubbing suit.  Lots more, and a big selection in the sale.  This sale is generous and interesting.  Think a younger, cheaper Paul Smith style.

Nigel Hall storefront, Neal Street, Covent Garden, London

Nigel Hall,
18 Floral Street, Covent Garden, London, WC2E 9DS
+44 (0)20 7379 3600

Agnes B

Ending on a high note, this is an excellent sale.  Agnes B have been a creative roll with their menswear over the last few seasons.  Superbly tailored classic casualwear, elegant, slim, sophisticated.  I have friends who swear by Agnes B.  When a piece wears out, they have them repaired, they like those clothes so much.  Superb shirts here, in the sale.  Upscale casual, beautifully tailored, for the stylish creative 30 and up man.

Agnes B

Agnes B,
35/36 Floral Street, London, WC2E 9DJ
+44 (0)20 7379 1992

That wraps this article up.  More to come soon, including Jermyn Street.

To read our Bond Street sales reports go here and here.