Boggi are an Italian brand from Milan, with a long and respectable history. They have just (in May) opened their first store in London. They have converted a building on Jermyn Street that formerly belonged to Alfred Dunhill and done a very good job of it. Their Spring/Summer clothes are now in store.

Boggi London Shop

Boggi’s clothes are well-cut, with lots of flair and colour. I particularly liked the white summer jacket in the picture below, which is slim-cut, wool and cotton. Boggi is a boon for those men who are classic and for whom casual clothes are often difficult. Boggi’s casual jeans and chinos are tailored, well-finished and have that “smart” aura that the best Italian casualwear has. For evidence I refer you (again) to the picture. Italian casualwear suits the man who looks good in suits but not in jeans. In fact, Boggi’s casualwear range is one of the most comprehensive that I have seen in an Italian brand in London.

Boggi white summer jacket

Boggi also sell their own range of Italian ready-to-wear suits. I though that these had quite an English look, mostly being in darker fabrics that would appeal to Englishmen. The quality of these suits is very good, well-finished with the slightly softer shoulderline and shape that we have come to expect from Italian tailors. What was notable was the price. Boggi suits start at around £450,00, making them one of the most competitively priced Italian labels in London.

Staff are helpful and good at explaining the differences in English and Italian cut to prospective customers. As you might imagine they are very stylish dressers and present the brand very well. You could do worse than use them for a style guide. In the future Boggi hope to bring Milanese made-to-measure tailoring to the shop. If their made-to-measure tailoring is as competitively priced as their ready-to-wear then that would be an intriguing proposition.

So this is a large and interesting collection of clothes from a brand new to London. Go browse the store, there are some superb pieces and trust me, you will want to buy them.

Details

Boggi
49 Jermyn Street, London, SW1Y 6LX
Telephone: +44 (0) 20 7629 2495

www.boggi.com