I thought it was a clever display, and a quick way to see if they had a colour one liked. It also shows the breadth of their range. For those readers who are new to Lyle and Scott they are a long-established (130 years) Scottish haberdashery company who are now chiefly known for their iconic Polo shirts and mens casualwear.
Their shirts all bear the Lyle and Scott logo, which is a Scottish Eagle in flight. Like Fred Perry, each generation of smart-casual young Englishmen seems to discover them anew. In my experience their Polo shirts are a shade heavier than Fred Perry and a little less subtle in their colouring, which is not a bad thing. As you can see from the picture, there are some rich and striking colours to be had.
Here is another window display showing some of the t-shirts in the spring/summer collection. Lyle and Scott have been on a bit of a roll for the last few years, their collections are very brit-pop style and their shirts are well-made, hold their shape well. Besides the current collection the shop stocks a Lyle and Scott Retro collection, which has some cool sixties styles and designs with a more tailored collar.
Lyle and Scott
40 King Street, London, WC2E 8JS
Telephone: +44 (0)20 7379 7190
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