I was shopping in Gant and it was kinda prosaic, I was buying underwear, and I rate Gants’ underwear as good. As regular readers will know I also think Gant sell the best chinos in London and I was also in the market for a pair of their New Haven navy chinos, which have weight and a smart yet rugged cut.

What was interesting was of course the Gant spring/summer collection. Gant’s summer clothes have (for the last few years) been a variation on the New England preppy goes to Florida for Spring Break. They do these types of clothes so well. Here is a picture from their shop window;

Gant summer check shirt

Light, bright checks over the palest of faded jeans, relaxed, casual and clean.

This next picture shows the best thing I saw in Bond Street today. The piece is an off-white soft wool lightweight sweater with a white placket and a hood. Fitted tight to the body it combines originality, casual style and manliness in a single piece. Superb.

Gant sweater with hood

The picture below demonstrates Gant’s mastery in the mid-market casual summerwear range. The bright-stripe, pre-wrinkled button-down, matched with the slim-cut pale tan Harrington work really well. Unfortunately the crop of the photo prevents me from showing the white jeans. But Gant have really excelled with their bleach-washed soft white denim jeans. At the moment no one is doing those jeans better. Style on legs, literally.

Gant Harrington Jacket with white jeans

Details

Gant
107 New Bond Street, London, W1S 1ED
Telephone: +44 (0)20 7629 3313

www.gant.com